Who's Caspar Lee?: Nearly nine-million YouTube views in less than a year, 168 000 subscribers, 118 000 Twitter followers. Those are fairly impressive figures, the kind of numbers that most brands would kill for. So how come nobody in South Africa seems to have heard of Caspar Lee? I was first alerted to the existence of this baby-faced 18-year-old by @MartinYoung — a fellow resident of Lee’s hometown of Knysna in the Western Cape. I asked the interns at digital agency Quirk if they’d heard of him. Nobody had a clue who he was. That’s when Lourie Campher and I started doing a bit of digging — and what we found surprised us. Who's Marcus Butler? I’d always been interested in video editing right from a young age. Since I can remember I was creating little videos and uploading them to YouTube, ranging from sports compilation mixes to just things with my friends. I started a channel uploading BBC Radio 1 live lounge covers. The channel started to gain a small interest with people asking me to post my own videos. So that's when I made my current channel MarcusButlerTV and within a month I reached 500 subscribers, which at the time I couldn't believe. I slowly began to build a regular viewing base for my channel, and listened to your ideas and questions. When I hit the milestone of 5,000 subscribers I asked my viewers what I should do in the video. The most common suggestions were to dye my hair, fake tan and dance. So I did just that.
Twins Harries
